Privacy and Cookies Policy - Beasts of Balance

Privacy and Cookies Policy

The following privacy and cookies policy sets out how we use data relating to you and applies to all use of your personal information by Sensible Object Ltd, a company registered in England and Wales under company number 08845212 and with our registered office at Sensible Object, Makerversity, Vault 9, Strand, London, WC2R 1LA, England (“we”, “us” or “our”). This privacy policy forms a part of and should be read in conjunction with our terms of use, which can be found on our website here:

This privacy and cookies policy (together with the documents referred to in it) sets out the basis on which any personal data we collect from you, or that you provide to us through our websites and/or and our app Beasts of Balance (together the “Service”), will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

This policy does not apply to practices of companies that we do not own or control, or to individuals that we do not employ or manage.

We will only collect and process information about you in accordance with this privacy and cookies policy. By using the Service and/or submitting any personal information to us, you consent to such processing.

If you have any concerns over privacy, or this privacy and cookies policy contact us at  This policy was last updated on 10 October 2016.


The Service allows users to browse and purchase our products. Our E-Commerce Terms and Conditions apply to purchases made through our Service and can be found here:


2.1.    We may ask you for, or you may submit, certain personal and non-personal information and data to us through the Service when you use the Service. This includes:

  • your name and address;
  • your username and password;
  • your email address;
  • your Internet Protocol (“IP”) address;
  • your device name (whether laptop, mobile phone, tablet and/or any other hardware);
  • instant messages you send to us through our online support chat service;
  • any other content you submit to us via the Service (collectively, “Your Content”), such as comments and marketing preferences and other information concerning your use of the Service; and
  • any other information, including personal information and data, from third parties and sources other than the Service, such as advertisers or social media networks for which you have approved our access to information.

2.2.    We also automatically collect information about your use of our Service. This can include how a user has engaged with the Service. Such information is anonymous.

2.3.    We may also collect and process your browsing and log data collected by Google advertising cookies and other technical means that we may employ to recognise your device when you use the Service.

3.       USES OF DATA

3.1.    All information we hold will be kept securely in accordance with an internal security policy and may be used as follows:

  • name, address, username and password:  to register and administer your user account and/or to process your orders and payment;
  • email address: to contact you with news or customer service, to offer you additional products, or to provide you with updates to the Service and products that you have ordered and purchased through the Service;
  • instant messages, email and other correspondence: to respond to your feedback and queries;
  • phone number: to contact you about matters requiring your urgent attention, to verify your identity or to provide other services with your consent (such as text message notifications); and
  • Your Content: to process and make available Your Content on the Service and to market to you in accordance with your instructions.

3.2.    Information submitted to us via the Service may also be used to:

  • enable our compliance with applicable laws and regulations;
  • enable your use of the Service;
  • provide you with up to date, efficient and reliable services;
  • process and make available Your Content on the Service;
  • monitor the use of the Service; and
  • generally run and improve the Service.

3.3.    Google Analytics and advertising cookies and anonymous identifiers may be used to conduct analytics on your visit to the Service, including by recording and analysing user behaviour, location, audience, demographic and interest data.  This information may be used in order to enable remarketing to you and may be shared with Google. 


4.1.    We will only use information collected about you in accordance with applicable data protection laws.

4.2.    For the purpose of the Data Protection Act 1998, the data controller is Sensible Object Ltd, a company registered in England and Wales under company number 08845212 and with our registered office at Sensible Object, Makerversity, Vault 9, Strand, London, WC2R 1LA, England.

4.3.    By submitting your information you agree to our use of the data as described in this Privacy Policy. This includes transferring your data to, and storing it at, a destination outside the European Economic Area (“EEA”). It may also be processed by staff operating outside the EEA who work for us or our suppliers. These staff or suppliers may be engaged in the processing of your orders, payment details and the provision of support services.

4.4.    If you believe we have information about you that you do not want us to have or that you think is incorrect, please contact us at and we shall correct or remove the data as you request as soon as and insofar as is reasonably practicable. If you would like to receive a copy of the information we have about you, please note that an administration fee of £10 may be applicable.

4.5.    We use reasonable efforts to protect your personal data. However, the Internet is an insecure medium and any transmission of personal data to us via our Service is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

4.6.    When you get in contact with us (for example by email or via instant message) we will keep records of what is communicated.  This is to ensure we have a record of our discussion for future reference and so we can improve the Service.

4.7.    We may anonymise information about you (so that you cannot be identified from it by third parties) and provide that information to third parties for the purposes of marketing analysis or to market the Service.


5.1.    Our Service uses ‘cookies’ and similar technologies. Cookies are small text files that are placed on your computer and mobile device by software that you install. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site. Cookies may also be stored in your internet browser by or on behalf of third parties, such as Google or providers of advertising services.

5.2.    We use cookies/beacons in order to:

  • learn about how the Service is being used and which types of individuals are using it;
  • record which other websites and/or platforms have referred users to the Service;
  • optimise and improve the Service;
  • make it easier for you to fill in forms via the Service;
  • enable the Service to remember your preferences; and
  • provide you with relevant advertising.

The cookies we use include the following:




Description: for online store


Lifespan: Session


Description: for online store


Lifespan: up to 2 years


Description: for online store


Lifespan: up to 1 year


Description: for online store


Lifespan: up to 1 year


Description: for online store


Lifespan: up to 1 year


Description: Prevents the site intro animation for return visits on the same day


Lifespan: 1 day


Description: for online store


Lifespan: Session


Description: Youtube cookie


Lifespan: Up to 2 years


Description: Youtube cookie


Lifespan: Up to 1 year


Description: Youtube cookie


Lifespan: Session

Further details of YouTube cookies can be found at

Further details of Shopify cookies can be found at:

5.3.    We use analytics to collect and store anonymous statistical data about our users’ use of the Service. Some of the cookies we use are essential for parts of the Service to operate and have already been set. You may delete and block all cookies, but parts of the Service may not work properly.

5.4.    We may also collect information about your computer, mobile phone (or other portable or static device used to access the Service) and your visit to the Service, including where available your IP address, operating system, login, device name, screen name and browser type, for system administration and to report aggregate information to our partners and if necessary our advertisers.

5.5.    We may use other technologies such as pixel tags, clear GIFs and web beacons on the Service.

5.6.    For more information about cookies, please visit  If you do not wish for us to use cookies when you use the Service, please adjust your Internet browser settings to decline cookies (your computer’s help file should tell you how to do this).  If you choose to decline cookies, some parts of the Service may not work properly. By using the Service, you agree to our use of cookies as described above.

5.7.    If you want to learn about how to opt out of Google’s use of cookies, please visit or your Google Ads Settings ( The Google Analytics terms of service can be accessed

5.8.    Use of our apps may be monitored by and shared with Unity and services such as Unity Analytics, including IP address and device identifiers, as well as events completed or actions taken within the app, for example your progress, time spent playing, and metadata about in-game communications.  You can find out more about the way Unity Analytics uses this information here:


6.1.    We might send you marketing emails about products or services which are similar to or related to those available via our Service, or contact you by email with information about updates to the Service. We will not send you any other marketing emails or pass your information on to third parties unless you give your consent or you have given it already.

6.2.    We give you a choice of whether or not you want us or other companies to contact you about future offers, events, products and services you may be interested in.


7.1.    Other than as described elsewhere in this privacy policy, we may disclose personal information about you to other members of our group of companies or to trusted third parties, (both inside and outside the European Economic Area):

  • for marketing purposes to Mailchimp, based in the USA, so we might use their email services to keep you up to date with news about our products and services; and/or;
  • to our ecommerce store provider, Shopify, Inc. which may use that information for the purpose of operating our online store, and otherwise in accordance with their privacy policy which is available at; and/or
  • to Celery and BackerKit to process your pre-orders, carry out surveys and to manage our crowdfunding efforts (you can find out how Celery and BackerKit use personal data by reviewing their privacy policies at the following URLs:,; and/or
  • to our payment processors Stripe and Paypal to enable them to process your payments (you can find out how these services each make use of personal data by reviewing their privacy policies here:,; and/or
  • to our fulfilment partners Shipwire to enable them to ship physical products you order (you can find out how Shipwire uses personal data by reviewing their privacy policy here:

7.2.    Your personal information may also be disclosed:

  • if we buy or sell any businesses or assets; or
  • with a view to preventing fraud or reducing credit risk; or
  • if we are obliged to do so to comply with law, regulations or a court order; or if it is necessary to enforce any other agreements to which we are a party; or if it is necessary to protect our rights, property or the safety of our customers or users.

7.3.    If we share your personal information with other companies, those companies may contact you by email and they may be based inside or outside of the EEA.


         We will only hold data about you for as long as necessary, bearing in mind the purpose for which that data was collected.

9.       GENERAL

9.1.    If you follow a link from the Service to any third party websites, or use social media sharing buttons included on the Service, you should be aware that those websites and social networks may have their own privacy policies.  We do not accept any responsibility or liability for those websites.  Please check the policies of any third party websites before submitting any personal data to those websites.

9.2.    We may make changes to this privacy and cookies policy in the future, which will be posted on this page.  You should check this page from time to time to ensure you are aware of any changes.  Where appropriate we may notify you of changes by email.

9.3.    You may request deletion of your account by sending an email to Please note that some information may remain in our private records after deletion of your account. We may use any aggregated data derived from or incorporating your personal information after you delete your account but not in any manner that would identify you personally.

9.4.    All questions, comments or enquiries should be directed to us.  We will try to respond to you within 48 hours.



Company Number 08845212


Telephone: 07930 2317171

Address: Sensible Object Ltd, Customer Service, PO Box 65034, London, N5 9DA

Your cart

Shipping and discount codes are added at checkout.